{"id":2487,"date":"2025-01-08T10:32:03","date_gmt":"2025-01-08T10:32:03","guid":{"rendered":"https:\/\/leaderspiramare.se\/?post_type=projekt&p=2487"},"modified":"2025-10-30T08:53:32","modified_gmt":"2025-10-30T08:53:32","slug":"vinter","status":"publish","type":"projekt","link":"https:\/\/leaderspiramare.se\/en\/projekt\/vinter\/","title":{"rendered":"Vinter"},"content":{"rendered":"

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Vinter<\/h1>\n

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Om projektet<\/h2>\n

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F\u00f6r att bredda verksamheten och skapa attraktiva vinterupplevelser f\u00f6r sina g\u00e4ster utvecklade Mal\u00f6ren Lodge ett nytt resekoncept med bas p\u00e5 Mal\u00f6ren. Tidigare hade f\u00f6retaget enbart sommarg\u00e4ster men s\u00e5g stor potential i att g\u00f6ra den unika platsen tillg\u00e4nglig \u00e4ven vintertid med isbrytarturer, hundspann och \u00f6vernattningar ute i Bottenviken.<\/p>\n

I projektet togs en aff\u00e4rsplan fram, m\u00e5lgrupper identifierades och en marknadsstrategi utformades. F\u00f6retaget investerade i vinterutrustning, kommunikationsmaterial och en solcellsanl\u00e4ggning f\u00f6r att kunna driva verksamheten h\u00e5llbart \u00e5ret runt. Tillsammans med lokala samarbetspartners utvecklades ett komplett resepaket riktat mot den internationella marknaden.<\/p>\n

Resultatet blev nya produkter och \u00a0samarbeten och Mal\u00f6ren Lodge har nu st\u00e4rkt sin position som \u00e5ret runt akt\u00f6r.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#DDE5DA” custom_padding=”0px||0px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”|auto|-27px|auto||” custom_padding=”||52px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”c04db86c-e499-4427-86fb-2307eaad8705″ text_font=”Oswald|500||on|||||” text_text_color=”#4D5A31″ text_font_size_tablet=”14px” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Om projektet<\/p>\n

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Projekt\u00e4gare
<\/strong>Mal\u00f6ren Lodge AB<\/p>\n

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Kommun
<\/strong>Kalix<\/p>\n

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Startdatum
<\/strong>2018-07-05<\/p>\n

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Programperiod
<\/strong>2014-2020\/2025
<\/strong><\/strong><\/p>\n

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Projekttyp
<\/strong>Genomf\u00f6randeprojekt<\/p>\n

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Webb och sociala medier
<\/strong>Webbplats| Facebook<\/p>\n

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Om finansiering<\/p>\n

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Beviljat projektst\u00f6d
<\/strong>103 254 kr<\/p>\n

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Privat medfinansiering
<\/b>124 252 kr<\/p>\n

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Total finansiering inkl privata medel
<\/strong>227 506 kr<\/p>\n

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Ing\u00e5ende EU-medel har beviljats ur:
<\/b>Europeiska jordbruksfonden f\u00f6r landsbygdsutveckling<\/p>\n

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Projekt<\/p>\n

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\u201dLeader hj\u00e4lpte oss att f\u00f6rverkliga v\u00e5r klimatomst\u00e4llning\u201d<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” disabled_on=”on|on|on” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” disabled=”on” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” _builder_version=”4.19.4″ _module_preset=”default” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

H\u00e4r \u00e4r en underrubrik<\/h2>\n

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.<\/p>\n

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n

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VinterOm projektetF\u00f6r att bredda verksamheten och skapa attraktiva vinterupplevelser f\u00f6r sina g\u00e4ster utvecklade Mal\u00f6ren Lodge ett nytt resekoncept med bas p\u00e5 Mal\u00f6ren. Tidigare hade f\u00f6retaget enbart sommarg\u00e4ster men s\u00e5g stor potential i att g\u00f6ra den unika platsen tillg\u00e4nglig \u00e4ven vintertid med isbrytarturer, hundspann och \u00f6vernattningar ute i Bottenviken. I projektet togs en aff\u00e4rsplan fram, m\u00e5lgrupper […]<\/p>\n","protected":false},"featured_media":3569,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_links_to":"","_links_to_target":""},"sokbara_stod":[],"projektstatus":[33],"plats_for_genomforande":[30],"insatsomrade":[],"temaomrade":[],"projektagare":[],"projekttyp":[36],"programperiod":[34],"genomforandear":[],"class_list":["post-2487","projekt","type-projekt","status-publish","has-post-thumbnail","hentry","projektstatus-avslutade","plats_for_genomforande-kalix","projekttyp-genomforandeprojekt","programperiod-2014-2020-2025"],"acf":[],"yoast_head":"\nVinter - Leader Spira Mare<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leaderspiramare.se\/en\/projekt\/vinter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vinter - Leader Spira Mare\" \/>\n<meta property=\"og:description\" content=\"VinterOm projektetF\u00f6r att bredda verksamheten och skapa attraktiva vinterupplevelser f\u00f6r sina g\u00e4ster utvecklade Mal\u00f6ren Lodge ett nytt resekoncept med bas p\u00e5 Mal\u00f6ren. 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