Winter

To broaden the operations and create attractive winter experiences for its guests, Malören Lodge developed a new travel concept based on Malören. Previously, the company only had summer guests but saw great potential in making the unique location accessible during winter with icebreaker tours, dog sledding, and overnight stays in the Bottenviken.

In the project, a business plan was developed, target groups were identified, and a marketing strategy was formulated. The company invested in winter equipment, communication materials, and a solar panel system to operate sustainably year-round. Together with local partners, a complete travel package aimed at the international market was developed.

The result was new products and collaborations, and Malören Lodge has now strengthened its position as a year-round operator.